It has been established that exposure to alcohol can be harmful to the unborn child.
To better understand the patterns of women’s alcohol consumption during pregnancy, Superu analysed data and contextual information collected from the respondents of the Growing Up in New Zealand study.
We found that 71 percent of women drank alcohol before they knew they were pregnant. Of these women who drank alcohol, two-thirds stopped once they knew they were pregnant.
Five main patterns of change of alcohol consumption during pregnancy were identified based on when women drink and how much they drink.
The results from this research will help to inform and target public health policy. Additionally the longitudinal nature of the study provides potential to better understand the long-term impact of alcohol consumption during pregnancy.
The Growing Up in New Zealand study provides potential for a host of other valuable research topics to support the development of policy.